Strawberries in January pt 3: the way forward: enhancing relationships, not creating totaly new ones



I realized there was no need to create new forms; all I had to do was design the relationship between a human, an object, and what is around the two. That realization gave me a big relief.

For example, if a client asked me “Please design a chair” while sitting in a good chair, I might go so far as to say, “Why? You’re already sitting in a nice one!” That’s almost it. People think that design is about making new things, creating new stimulations. But what about the good relationships that already exist? Why abandon all that and make things all over again? If there is already a relationship with a chair that is 95 percent good, then all that has to be done is to adjust the remaining 5 percent to suit the current needs. The client might persist and say “No, no, I want you to design it, Mr. Fukasawa.” But what I’m trying to say is that the important thing is how much design you can do with the remaining 5 percent of what has been 95 percent completed, how you can make the best out of the design that has already been developed and improved, and make your design along with what’s already there, instead of just throwing everything out and starting from scratch. Of course, to design that 5 percent is not as easy as it sounds because you have to further improve what’s already a great design.

Naoto Fukasawa

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