So it’s the finals of the NBA. Boston vs LA. Game 1 was for Boston.
But that’s ok, it is after all a best of seven.
So why this post: well because my fav sports writer Scoop Jackson analysed Kobe Bryant and in the process tells us what it takes to be succesfull.
I will leave you with the opening paragraph, the rest you can read here
There’s a term used in the community called “thirsty.” It means what you think it means, but it’s now being used in different contexts. Only to make a point of the extremes to which some people will go to get what they want. More severely, what they need. Kobe Bryant, for lack of more sophisticated terminology, is thirsty. His thirst for another NBA title is that of an amplitude we may not have ever seen before. Not in sports, business, crime, corruption or politics. Keeping it community: He’s thirsty like a fiend
this post may seem abit all over the place, but since I will be out of orbit for a while I just wanted to put some stuff out there that has been festering in my mind of late.
I have noticed a sublte change in my vocabulary when talking to clients or when talking to creatives. To better make sense of where clients should go or what way creatives should view the problem the following changes have been slipping into my vocab and briefing.
1)Coherence vs Consistency
This one has been here some time now, but it’s relevance still is great. It is not about the right CMYK codes or the right dimensions of the logo. it’s about stuff making sense when it’s out there. it shoud fit together like a music album, more then a math formula. the sum of the parts shoud be you (the brand, company, etc) but the individual parts should also be enjoyable on there own and still ouze some of your flavour. which brings me to the second vocab change…
2)Gestalt vs tone of voice
This is by no means a new distinction, but to me it’s more and more important/back in vogue. Product parity makes for a use of advertising human emotions, but advertising parity and a lack of attention makes for the need to be recognizable in al the things you do. Gestalt is an old theory explained here. But the basic difference is that tone of voice is about presentation of one self. Funny, sarcastic, cool whatever. Gestalt is about owning something. it’s about having a unique (tangible?) quality that cannot be applied to something else. all this is basically been influenced by me reading more about design, art, city plannig etc. Apple being a very easy example of this, particulary with their iphone, pod, ads.
See one can have a romantic feel attached to anything (almost),but for many the feeling of seeing the city lights of Paris from the Eiffel tower is not something that can be transported. That particular zone is owned by the Eiffel tower, due to it’s physical elements. So while it’s may be contrary to say coherence is more important then consistency and then to say non portable elements are more important then portable, I can just say, yes and yes. Can’t explain it better yet. but you gotta be like a diamond, with many facets but still one diamond.
3) Finite solutions vs Infinite
It’s all about this generation, this era. the sky is not the limit. How can you make a difference now without trowing everything at the problem but the kitchen sink. restrictions, discrimination are a couple of tools/ideas that are needed more and more to create something that has focus and leaves no burden for the next group to come along.
3)bold ideas vs Big ideas. Can’t realy put my finger on this one but it actually feels the most important. For me when I use the word big this is what I kinda think of.
The complicated, intricate elaborate scheme. Which is great, and can be/is still very usefull. Bold thinking on the other hand gives me a whole different feel, point of entry.
Bold makes me think of
Perhaps this all is thin thinking and not very clear, but somehow bold can be /mostly is big, but big does not always mean bold. perhaps there is more of an rebelious streak to bold ideas then to a big idea. this one I will need to come back to…continue
4)Politics vs people
due to the nature of the problems challenges and demands of the current and future world, politics is more and more important. While the rise of the consumer/prosumer is a much talked about and has had great impact, politics is where the pendelum of true power is swinging back to. it’s a realisation that we will not solve growing fuel prices, shortages in food. We, people, are firestarters, we are able to make things roll, but the big Mo come from running with the elected wolves. so what does this all mean? Reading fine print, finding pressure points to help people activate politicians that can move mountains, doing the non sexy stuff. while not every product lends it’self for all out politics, actualy every product does lend its self for politics. now matter how small we all leave a footprint that effects someone.
SO ask yourself, what small print can we use to make changes that riplle through society? just by thinking more about politics, (not ideoligical, but more practical), gets juices flowing that normaly don’t move much.
anyways, these are words that have been changing my thinking and actions, as well as the actions of clients. If anybody has some other words that they feel have changed their points of entry into discussions, let me know…
I leave you now with some nice music and a not so sublte message. Dovidjenja!
Heard about the guy who fell off a skyscraper? On his way down past each floor, he kept saying to reassure himself: “So far so good… “so far so good…” How you fall doesn’t matter. It’s how you land!
For anybody looking for some inspiration, creativity, and what not go here
As they put it themselves:
So here we are: FRAAI magazine, issue 1; the prototype. We got some great creative inspiration ready for you. A cover story on Art. Lebedev Studio. We got Fraai’s Favourites; compilations of inspiring artists and designers who receive our seal of approval. Furthermore; Creative Columns, Fraai News, An Interview Six Feet Under, That’s Fraai’s and a lot more creative content
Small trivia for when chatting up the ladies: fraai actually means pretty/good looking in Dutch. Bet they did that on purpose…poncy bastards
“She sent out for one of those short, plump little cakes called petites madeleines, which look as though they had been moulded in the fluted scallop of a pilgrim’s shell. And soon, mechanically, weary after a dull day with the prospect of a depressing morrow, I raised to my lips a spoonful of the tea in which I had soaked a morsel of the cake. No sooner had the warm liquid, and the crumbs with it, touched my palate than a shudder ran through my whole body, and I stopped, intent upon the extraordinary changes that were taking place…at once the vicissitudes of life had become indifferent to me, its disasters innocuous, its brevity illusory…”
Perhaps some one can help me with this, because I have been thinking about storytelling,
mem(e)ories and… photo albums;
More and more I (and a lot of people are) am creating memories via not only photo’s, but blog posts, text messages, emails etc..
But if I wanna share and file it all, and my mum wants to have her friends look at all the memories, there is no one album that fulfills this need of mine.
There is virtual sharing, blogging and filing, but it lacks the physicality of being able to sit next to a person and leading them past memory lane, adding those little details/stories that are triggered as you relive memories and pass them on to loved ones…
So…..what if there was a hybrid : A Memory album
Basically an album/book/ where I could place (upload to) all my text messages, photo’s (digital and prints), mails, posts (and all the feedback, which is a great part of the fun of sharing), twitter entries, postcards, e-cards etc… so I can tell grandkids (lord willin’) about the memories they hold for me?
Maybe because I work at a publishing company that I just love the feeling of a book or a magazine placed in my hands…..Maybe I have just not searched very well yet and this type of album is in production already…
Anyways…I can’t find it yet….so does anybody have alternatives, or feedback for me?
Free Rice was and is a great succes. in it’s slipstream comes this , village the game. Or as they say in their own words:
“Instead of being mayor, be an entrepreneur. Build and run companies that transform lives. Village is a realtime strategy game for the PC that immerses the player into the role of an entrepreneur building companies to bring prosperity to the villages of the Third World. “
So, wanting to learn more about the strategies being used by Barack Obama…I stumbled on to this nice blast from the past….
The rules for radicals by Saul Alinsky….It’s pretty self explanitory…hope u can use them…
Some of these rules are ruthless, but they work. Here are the rules to be aware of:
RULE 1: “Power is not only what you have, but what the enemy thinks you have.” Power is derived from 2 main sources – money and people. “Have-Nots” must build power from flesh and blood. (These are two things of which there is a plentiful supply. Government and corporations always have a difficult time appealing to people, and usually do so almost exclusively with economic arguments.)
RULE 2: “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone. (Organizations under attack wonder why radicals don’t address the “real” issues. This is why. They avoid things with which they have no knowledge.)
RULE 3: “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seemingly irrelevant arguments that they are then forced to address.)
RULE 4: “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. The besieged entity’s very credibility and reputation is at stake, because if activists catch it lying or not living up to its commitments, they can continue to chip away at the damage.)
RULE 5: “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions. (Pretty crude, rude and mean, huh? They want to create anger and fear.)
RULE 6: “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones. (Radical activists, in this sense, are no different that any other human being. We all avoid “un-fun” activities, and but we revel at and enjoy the ones that work and bring results.)
RULE 7: “A tactic that drags on too long becomes a drag.” Don’t become old news. (Even radical activists get bored. So to keep them excited and involved, organizers are constantly coming up with new tactics.)
RULE 8: “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new. (Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, regroup, recover and re-strategize.)
RULE 9: “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist. (Perception is reality. Large organizations always prepare a worst-case scenario, something that may be furthest from the activists’ minds. The upshot is that the organization will expend enormous time and energy, creating in its own collective mind the direst of conclusions. The possibilities can easily poison the mind and result in demoralization.)
RULE 10: “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog. (Unions used this tactic. Peaceful [albeit loud] demonstrations during the heyday of unions in the early to mid-20th Century incurred management’s wrath, often in the form of violence that eventually brought public sympathy to their side.)
RULE 11: “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem. (Old saw: If you’re not part of the solution, you’re part of the problem. Activist organizations have an agenda, and their strategy is to hold a place at the table, to be given a forum to wield their power. So, they have to have a compromise solution.)
RULE 12: Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)