stick and stones may break my bones, but don’t forget about words

this post may seem abit all over the place, but since I will be out of orbit for a while I just wanted to put some stuff out there that has been festering in my mind of late.

I have noticed a sublte change in my vocabulary when talking to clients or when talking to creatives. To better make sense of where clients should go or what way creatives should view the problem the following changes have been slipping into my vocab and briefing.

1)Coherence vs Consistency

This one has been here some time now, but it’s relevance still is great. It is not about the right CMYK codes or the right dimensions of the logo. it’s about stuff making sense when it’s out there. it shoud fit together like a music album, more then a math formula. the sum of the parts shoud be you (the brand, company, etc) but the individual parts should also be enjoyable on there own and still ouze some of your flavour. which brings me to the second vocab change…

2)Gestalt vs tone of voice

This is by no means a new distinction, but to me it’s more and more important/back in vogue. Product parity makes for a use of advertising human emotions, but advertising parity and a lack of attention makes for the need to be recognizable in al the things you do. Gestalt is an old theory explained here. But the basic difference is that tone of voice is about presentation of one self. Funny, sarcastic, cool whatever. Gestalt is about owning something. it’s about having a unique (tangible?) quality that cannot be applied to something else. all this is basically been influenced by me reading more about design, art, city plannig etc. Apple being a very easy example of this, particulary with their iphone, pod, ads.

See one can have a romantic feel attached to anything (almost),but for many the feeling of seeing the city lights of Paris from the Eiffel tower is not something that can be transported. That particular zone is owned by the Eiffel tower, due to it’s physical elements. So while it’s may be contrary to say coherence is more important then consistency and then to say non portable elements are more important then portable, I can just say, yes and yes. Can’t explain it better yet. but you gotta be like a diamond, with many facets but still one diamond.

3) Finite solutions vs Infinite

It’s all about this generation, this era. the sky is not the limit. How can you make a difference now without trowing everything at the problem but the kitchen sink. restrictions, discrimination are a couple of tools/ideas that are needed more and more to create something that has focus and leaves no burden for the next group to come along.

3)bold ideas vs Big ideas.
Can’t realy put my finger on this one but it actually feels the most important. For me when I use the word big this is what I kinda think of.

The complicated, intricate elaborate scheme. Which is great, and can be/is still very usefull. Bold thinking on the other hand gives me a whole different feel, point of entry.

Bold makes me think of

or this

Perhaps this all is thin thinking and not very clear, but somehow bold can be /mostly is big, but big does not always mean bold. perhaps there is more of an rebelious streak to bold ideas then to a big idea. this one I will need to come back to…continue

4)Politics vs people

due to the nature of the problems challenges and demands of the current and future world, politics is more and more important. While the rise of the consumer/prosumer is a much talked about and has had great impact, politics is where the pendelum of true power is swinging back to. it’s a realisation that we will not solve growing fuel prices, shortages in food. We, people, are firestarters, we are able to make things roll, but the big Mo come from running with the elected wolves. so what does this all mean? Reading fine print, finding pressure points to help people activate politicians that can move mountains, doing the non sexy stuff. while not every product lends it’self for all out politics, actualy every product does lend its self for politics. now matter how small we all leave a footprint that effects someone.

SO ask yourself, what small print can we use to make changes that riplle through society? just by thinking more about politics, (not ideoligical, but more practical), gets juices flowing that normaly don’t move much.

anyways, these are words that have been changing my thinking and actions, as well as the actions of clients. If anybody has some other words that they feel have changed their points of entry into discussions, let me know…

I leave you now with some nice music and a not so sublte message. Dovidjenja!

Heard about the guy
who fell off a skyscraper?
On his way down past each floor,
he kept saying to reassure himself:
“So far so good…
“so far so good…”
How you fall doesn’t matter. It’s how you land!

month of may

So here in Holland the month of May is the month we remember the Second World War, the liberation of Holland and the loss of so much life.

So in memory of those passed away, those who survided and those who chose to fight; some chilling, uplifting and spot on quotes to give us (wannabe) planners that much sought after insight in to humans, and perspective on this thing of ours.

* We who lived in concentration camps can remember the men who walked through the huts comforting others, giving away their last piece of bread. They may have been few in number, but they offer sufficient proof that everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

* “Nietzsche’s words, ‘He who has a why to live for can bear with almost any how.’”

* “When we are no longer able to change a situation—just think of an incurable disease such as inoperable cancer—we are challenged to change ourselves”

* “Fundamentally, therefore, any man can, even under such circumstances, decide what shall become of him – mentally and spiritually. He may retain his human dignity even in a concentration camp.”

* “We can discover this meaning in life in three different ways: (1) by creating a work or doing a deed; (2) by experiencing a something or encountering someone; and (3) by the attitude we take toward unavoidable suffering.”

* “It did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life—daily and hourly. Our answer must consist, not in talk and meditation, but in right action and in right conduct. Life ultimately means taking the responsibility to find the right answer to its problems and to fulfill the tasks which it constantly sets for each individual.”

* “Man is capable of changing the world for the better if possible, and of changing himself for the better if necessary

* “We have come to know man as he really is. After all, man is that being who invented the gas chambers of Auschwitz; however, he is also that being who entered those gas chambers upright, with the Lord’s prayer or the Shema Yisrael on his lips.”

Viktor Frankl